Saturday, March 24, 2018

How Vehicle Graphics Could Make A Difference In Your Advertising Campaign

By Frances Evans


What's the first thing that comes to mind when you think of outdoor advertising? If you're like most people, there's a good chance that this was either a flyer or a huge roadside billboard. While there's nothing wrong with these, you'd be surprised to learn that MN vehicle graphics are actually an effective form of outdoor advertising. If you're skeptical, just take a look at the benefits you stand to gain from utilizing this medium.

Custom vehicle wraps can help you better reach your target prospects and, more importantly, infiltrate a certain segment of the market as you work to widen your reach. Due to their mobility, the advertisements can be positioned wherever they stand to make the biggest impact. Whether it's the motorway during rush hour or highly-populated neighborhoods, the ability to focus on ideal spots will make a huge difference in your campaign.

Most jurisdictions have laws that regulate the ads displayed on outdoor advertising mediums. What you might not have realized is that these restrictions don't always apply to vehicles adorned with promotional graphics. Even when dealing with the same agency, you'll generally find it easier to make good use of your creativity when running your campaign on wheels than you would when using other channels.

Consumers need to come across an ad at least 10 times before the message sinks into their memory. This necessitates the use of several platforms when running a campaign, and it's here that mobile billboards can make the biggest difference. Why? According to studies, ads in motion are more likely to get noticed by consumers. This would not only ensure your message gets repeated views, but also increase its recall rate as well.

Running an ad campaign on wheels gives you more control over the exercise and make changes as you see fit. Not only can you track the vehicles using GPS, but you can also expand, scale down or halt the campaign any time you want. Some providers will even allow you bring in a third party for the monitoring bit as an assurance of their credibility.

Unlike is the case with TV and radio ads, viewers don't have the option to turn off billboards or switch channels. Opting for the latter would thus be stacking odds in your favor; besides catching your audience's attention, the medium makes it easier to get your message across. However, the fact that people are always on the move means you'll be much better off using vehicles instead of traditional billboards.

Multiple sources have suggested that the majority of consumers make purchasing decisions when they're outside their homes. Capitalizing on this factor will require you to position your ads strategically, which is where mobile billboards come into the equation. Thanks to their flexibility, you can engage consumers on all stages of their path-to-purchase without having to expand your marketing budget.

About 75% of consumers claim they have a favorable opinion of brands they encounter through advertising decals. Unlike other channels that run multiple ads in sequence, this medium gives you the chance to communicate with an exclusive, uncluttered message. It's your best chance to leave a positive impression on your prospects without taking on an "in-your-face" approach.




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