Thursday, December 6, 2018

How To Maximize Your Product Promotion Effort

By Jennifer Wood


The economy of a nation is fueled by big businesses and industry. A vibrant activity will indicate a healthy economy. Corporations are incorporated with the aim of making profits. To this end, companies flood the market with consumer products. These enterprises do a lot of advertisement to help sell their products. The traditional way is by the use of billboards. The invention of vinyl changed all that. Now, a businessman can employ mobile advertisement with vehicles transformed by such companies like MN Custom Vehicle Wraps.

Before the invention and popularity of the car, train companies were the first to have their logos and names on the rail cars for distinction. The invention of plastic and its many applications had some companies experimenting on the material as coverings with printed signs and lettering. This failed because the plastic was too fragile. It was the discovery of vinyl that totally changed the picture.

Vinyl graphics first came to light when a factory was asked to make a film layer with the aim of covering automobiles in lieu of paint. The first moving advertisement was from a beverage producer which utilized vinyl to wrap a bus in advertising its product. Soon enough, other companies did the same thing. The method became popular and was applied everywhere. Medium and small enterprises, as well as individual entrepreneurs, followed suit.

Recent developments in plastic gave way to the production of new types designed primarily for use in wrap advertising. New features such as bubble preventing channels were introduced. Special adhesion techniques were formulated which allowed repeated wrapping without degrading the coverings. The material is molded onto the surface using heater torches or heat guns.

Decals became popular when the certain individual had their vehicles custom wrapped to make it more attractive and eye catching. Images of the car owner and other graphics were wrapped on the entire car body. The decals were usually applied on the sides complementing the other surfaces. So it can be said that car wrapping is not only for advertisements.

Sports also utilizes this new innovation as we can observe in auto races. Teams have the name and logos of their sponsor visibly displayed on their race cars. Formula one and stock car racers foremost in using the technology. But it is not confined only to racing. Team sports like football and basketball have a bus with their team names and identifiers on it.

The vehicle wrapping process has four phases. The first is the consultation phase where the service provider will inspect the vehicles, get measurements, and conceptualize the design. The next step is the design stage where graphics are laid out. Then follows the production phase in which the graphic art is printed and laminated to protect the vinyl from scratches and ultraviolet rays. The final stage is the actual installation when the material is wrapped to the vehicle.

There are two fundamental types of wrap on for vehicles, that is the part one and the full one. As the words imply, it actually describes the type. The difference is not intentional but is there because of financial expediency. The two type use the same procedure and the installation is performed inside the garages of the service provider where is less dust and other foreign material.

Studies have been made in business schools about the effectiveness of mobile commercial advertising. It turns out that it is cheaper and more people can see it. That is why many companies opt to use it. Personal aggrandizement has made customization and an integral part of the industry simply because the printed materials is unique and cannot be duplicated.




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